arxi is a personal ai agent that lives inside your messenger. one agent, one user, that reads, decides and acts on your behalf. arxi isn't a tool with a logo, it's a character: a being with a face and a personality, closer to a butler, a genie or a trusted friend than to a saas product. we're a tiny team shipping to production every day, and we're looking for the person who owns how the world meets arxi.

this is a founding marketing role at the intersection of three crafts: brand (who arxi is and how it looks, sounds and feels), digital marketing (how people find it, try it and stay), and pr (how the outside world talks about it). you won't sit on top of an agency or a team, you'll do the work and build the function. one person who can shape the brand, run the channels, and land the story.

how we work

• accuracy, then speed, then cost, in that order. accuracy never trades down. the same goes for the brand: we never overclaim what arxi can do. trust is the whole product.
• ship very fast. no quarterly campaign decks, no waiting on a release train. have an idea in the morning, have it live in the afternoon.
• no mvps, no half-measures. if it's worth doing it's worth doing properly. a landing page, a launch, a piece of copy gets the real craft, not a quick template.
• references-first, anti-generic. arxi has no place for the tired "ai agent" visual cliches. every design starts from fresh external references and an explicit reason it avoids the old patterns.
• tiny team, enormous leverage. you own the brand surface end-to-end and your work meets real users the same day.

what you'll own

• brand: define and protect who arxi is, its voice, its character, its visual identity, and the line between confident and overclaiming. arxi speaks in the first person, plainly, with agency. you keep every surface true to that.
• the product's public surfaces: the landing site, launch pages, decks and any marketing artifact, designed to feel considered and distinctive, not generated.
• digital marketing: own acquisition end-to-end. positioning and messaging, the channels (organic, social, content, seo, paid where it pays), the funnel from first touch to active user, and the experiments that move it. measure honestly and double down on what works.
• pr and story: shape the narrative, build relationships with press, creators and communities, and land launches and moments that make people talk about arxi.
• content: turn what arxi actually does into stories worth sharing, across formats and channels, in arxi's voice.
• the loop: listen to how real users describe arxi, feed that back into positioning, and keep brand, growth and pr pulling in the same direction.

you might be a great fit if you have

• real range across brand, digital marketing and pr. you're not "only brand" or "only performance", you can shape an identity, run a channel, and pitch a story.
• a hands-on, builder instinct. you do the work yourself and you'd rather ship a real campaign today and iterate than wait on a committee.
• strong taste and a craft bar. you can tell considered from generic, and you make the considered thing, especially in a category drowning in samey "ai" branding.
• sharp positioning and writing. you can take a complex product and say what it is in one true, memorable line.